There is a lot more to an academic conference in Sydney than just getting guest speakers and a venue. Making your conference event stand out with engaging photography is one way to attracting more guests and influencers from your industry.
Live events and academic conferences are critical to many industries in Sydney, being an important source of collaboration and new ideas. But in today’s world of so many conferences and busy schedules, how can you attract the right speakers, and then guests, to attend yours?
As Sydney Event Photographers we capture events with the aim to create imagery that attracts guests and promotes your brand. For a 4 hour gala event part of the attraction is the venue, entertainers, MC, and food. It’s different for a multi-day educational event, where the desire is to learn from influential speakers, to meet peers and leaders of industry.
The focus for attracting your future guests is therefore also very different and something your professional photographer should be mindful about.
It’s important to capture the overhead clearly, so that the photographs can be used by the speakers in their own promotion – free promotion of your event and brand! Many photographers cannot do this, or aren’t aware of the importance, leading to bright washed out screens, overly dark rooms, or sometimes both.
It’s also important to capture the engagement of the audience and speakers. As much as it is a little cliche to say ‘learning is fun’, guests usually do enjoy academic conferences and there are little bursts of energy throughout the day.
These moments are social proof to your audience that the event is worthwhile to attend. We watch for and anticipate these moments carefully.
Equally important, though sometimes forgotten, are the times at the end of the conference each day when guests wind down and network with peers. In a professional environment, networking opportunities are a significant draw card of many business events and its value should not be underestimated.
How would you like to grow your academic conference in Sydney? Valent Lau Photography provides Professional Event Photography Coverage for organisations and industry bodies across Australia. Contact us to find out how you can showcase your event and engage with audiences years after it is over.