In the 1990s when the web was new, stock photography impressed, especially when your competitors’ sites only had text. Now the way to put your foot forward is through quality custom photography that connects with your clients.
Small business owners will often invest a great amount in design and fit-out of their businesses. The question is, will that automatically lead to customers?
Using stock photography was popular 10-15 years ago. When the web was new(ish) it was a cheap way to get professional looking images on your website. Now, it’s just a bad idea.
Most small business owners spend time and money designing a brand, and building a nice website. Then they stop. And wonder why their their leads never convert. Don’t fall into the same trap!
Getting a professional headshot is often on the to-do list. Whether it’s for a new business, or for new staff in your growing business, we all know you need it, yet it gets pushed to the backburner. How will this affect your sales?
Just a quick one. What do you think is the most important page of your website for Sydney small business?