At important industry functions, you may have reporters and news photographers attend. Do you still need to hire a photographer at this event?

Conferences are not always just fun and games, and yet they are important and you want them to grow. How do you attract delegates to your serious educational event?

Bizruption in August was held at the offices of PWC in Barangaroo. An impressive new business address at One International Towers, it was a fantastic venue.

So you’ve organised guest speakers and a venue for your academic conference in Sydney. Now how will you get bums on seats?

The Governor-General of Australia Sir Peter Cosgrove held a reception at Admiralty House for Lung Foundation Australia. Attending were a select number of staff, patients, and supporters of the charity. It was an event like no other!

Marketing managers know it too well: the boss requests you put up a fabulous event and gives you a budget for an adequate event. Something has to give.