As you can probably see by now, there are so many factors we take in when we design the perfect profile photograph for you. After getting your clothing and expression aligned to deliver the right message, the last thing you want to do is to have a distracting background that takes the focus away from your message.
This is one of the reasons that the humble studio headshot is still so popular for many people. There are plenty of times when a location or office headshot is beneficial, but the studio is a great place to start your collection of headshots. The headshot is still the basis of your professional brand, and yes, you will want to use different headshots for different purposes.
The pure white background has been a staple for many years, but recently professionals are using more creative ideas to make their profile photo stand out from the competition. Whether it’s using subtle or more pronounced gradients, or more random lighting simulating an office environment, the right background can give your profile photograph a little boost and enhance your message.
Choose a color consistent with your profession and branding
Colors are a very personal choice. For many professionals a grey or muted neutral color works well with the corporate environment. For others you may choose a color that is more inviting and friendly, or a color that is part of your company brand.
The culture of your target audience is also important. For example, while yellow is considered lucky in Thailand, it symbolises jealousy in Germany. It is important to fully research your audience when choosing a color.
When you contact us to create your profile photograph, we discuss with you what colors may work with the message and brand you are presenting. A background that makes your message pop out amongst a sea of headshots. How much would that advantage be worth to you?
Valent Lau Photography provides Personal Branding Photography in the studio or at your business location. Contact us now and let us help you make your best first impression.
Let’s get started!
Let’s start with a complimentary phone or in person consultation to find out what is important to your business and goals.