As you can see, there are many factors we take in when we design the perfect profile photograph for you. After getting your clothing and expression aligned to deliver the right message, the last thing you want to do is to have a distracting background that takes the focus away from your message.
This is one of the reasons that the plain background studio headshot is still popular. There are plenty of times when a location or office headshot is beneficial, but our Coogee studio is a great place to start your headshots. The headshot is still the basis of your professional brand, and yes, you will want to use different headshots for different purposes.
The pure white background has been a staple for many years, and is very versatile for web and print use. But more recently professionals are using more creative ideas to make their profile photo stand out from the competition. Whether it’s using subtle or more pronounced gradients, or more random lighting simulating an office environment, the right background can give your profile photograph a little boost and enhance your message.
Choose a color consistent with your profession and branding
Colors are an often overlooked choice. For many professionals a grey background works well with the corporate environment. It stands out without clashing with other marketing materials. It is timeless, and classy. It can be serious, or friendly. There are so many shades of grey that you are still unique.
Some industries favor certain colors. Finance and banking often gravitate towards grey or blue, while health often sticks to white. You need to consider whether your brand matches or stands out from the industry norm.
For others a muted color works well in a professional environment. Often your brand guide will have primary and secondary colors that are suitable for one of the gradient points. You don’t necessarily have to choose that exact color, as a background it may be a slight variation.
The culture of your target audience is also important. For example, while yellow is considered lucky in Thailand, it symbolises jealousy in Germany. It is important to fully research your audience when choosing a color.
When you contact us to create your profile photograph, we discuss with you what colors may work with the message and brand you are presenting. A background that makes your message pop out amongst a sea of headshots. How much would that advantage be worth to you?
Valent Lau Photography provides Personal Branding Photography in our Eastern Suburbs studio or at your business location. Contact us now and let us help you make your best first impression.