Choosing a dental surgeon in Sydney is a daunting experience for patients. After all, dentistry will have permanent effects on the patient’s face and smile. Not to mention the potential pain! How can you ease the worries patients have so that they take the first step to book a consultation?
As Sydney photographers specialised in professional dental photography, we have some tips about how you can stand out from the rest. We also got advice from an expert: Jeran Meah of Dental Metrics who has years experience creating high converting dental websites!
Capitalise on who you are
In Australia websites are still the primary acquisition source of new patients for dentists. Many dental websites look alike, with stock photos of smiling actors. But eye-tracking studies have found that people who look like models are less likely to draw attention than ‘normal’ people. That is, while stock photographs may look nice, they will be glossed over and ignored by patients. What patients really want to see is if they can trust you to look after them.
Eye-tracking studies have found that people who look like models are less likely to draw attention than ‘normal’ peopleJeran Meah, Dental Metrics
Photographs of you examining a patient is very important for dental professionals. It shows you as a capable professional, but it’s also a chance to show your friendly and approachable side.
Using a real patient shows you are genuine. It can also point to your attention to detail and care.
Show off your dental practice
A number of studies including Google research showed it took only 50 milliseconds for users to form an opinion about a website. This determined whether they liked the site or not, and whether they left or stayed. The quality of your imagery has a large influence on this first impression. Other factors include design, colors, spacing, amount of text, fonts, etc.
Google research shows it takes 50 milliseconds for users to form an opinion about a website, this determines whether they’ll stay or leave.Jeran Meah, Dental Metrics
This is where professional photography can help. A variety of photographs can help illustrate different points on your site, in a natural, attractive way.
Studies also found that 79% of patients expect a have consistent experience across touchpoints. That means, if your website shows a great experience, they will also anticipate a great experience at your clinic, and vice versa.
Even if you rely on word of mouth, people receive recommendations for multiple dentists from friends. How you present yourself online is still important. A poor website may negate everything else good that was said about you.
So show off your practice, show that it’s clean and modern, bright and friendly. Let your patient imagine themselves sitting in that chair, talking to you, relaxed. Let them feel comfortable that it’s an environment where quality (and painless) dental work can occur.
We will help you prepare your clinic so that it looks welcoming and attractive. We capture a mix of photographs for you, of an empty clinic, and ones including the patient. Each are useful in different parts of your website and marketing in Sydney.
Show your competence and knowledge visually
Research by MDG Advertising showed two-thirds of online shoppers rated high quality images as “very important” to their buying decision, rating higher than “product information”, “long product descriptions”, and “reviews & ratings”.
All of these other things are important, but your photography is the glue that will keep visitors on your page, and keep them interested in reading your other info.
Two-thirds of online shoppers rated quality images higher than “product information”, “long product descriptions”, and “reviews & ratings”.Jeran Meah, Dental Metrics
Instead of writing a lot of text most people won’t read, show a photo of you explaining the implant to a patient. Show your expertise in action, rather than in self-made claims.
This has two effects. One, it infers you are knowledgeable in all of these areas without needing to say it out loud. Two, it shows a real patient who is looking to you as a leading professional in your field. It’s social proof they can trust you.
Show a great experience
Your people are your greatest asset. Photographs of patient interactions with your staff, or sitting in a clean open waiting area, all increase the audience’s trust of your Sydney practice. They show that the patient experience is enjoyable from the start to end. Your patients become familiar with your clinic even before they come in.
We also add photographs of your rooms and storefront to add to your Google Business listing, which boosts its helpfulness and hence its ranking.
Stand Out from the Crowd
When consumers see genuine photographs, they get to know and trust you. They feel a connection with you and stay on your website to learn more about you. This is the most effective way of getting more enquiries, and book more consultations.
Is that something you would like for your dental practice?
Valent Lau Photography provides Professional Website Photography for your dental practice. Contact us now and let us help you discover how you can show off your brand.
Contact our expert advisor Jeran Meah of Dental Metrics for help with your dental website conversion.