Choosing a dental surgeon in Sydney is a daunting experience for most patients. After all, dentistry will have permanent effects on the patient’s face and smile. How can you ease the worries patients have so that they take the first step an book a consultation?
Many dental websites look alike, with stock photos of smiling actors. But what patients really want to see is if they can trust you to look after them.
As Sydney photographers specialised in professional dental photography, we have some tips about how you can stand out from the rest.
Capitalise on who you are
Here are some key shots that will set you apart from your competitors:
Professional You
Photographs of you examining a patient is very important for dental professionals. It shows you as a capable professional, but it’s also a chance to show your friendly and approachable side.
Using a real patient is important, because consumers can tell when a professional model puts on a blinding smile. A genuine photograph reassures patients that it is not a fearful experience. It can also point to your attention to detail and care.
Show off your dental practice
Show that it’s clean and modern, bright and friendly. We help you set up your clinic so that it looks welcoming and attractive.
Let your patient imagine themselves sitting in that chair, talking to you. Let them feel comfortable that it’s an environment where quality dental work can occur.
This can be a mix of shots of an empty clinic, and ones including the patient. Each are useful in different parts of your website and marketing.
Show your competence and knowledge
This is you in action. Show photographs of you carefully explaining procedures to a patient. Show objects relevant to each your specialties. For example, instead of the manufacturer photo of the implant, use a photo of you showing the implant to a patient.
This has two effects. One, it shows you are knowledgeable in all of these areas. Two, it shows a patient who is looking to you as a leading professional in your field. It’s social proof they can trust you.
Show a great experience
Photographs of patient interactions with your staff, or sitting in a clean open waiting area. These show that the patient experience is enjoyable from the start to end. Your patients become familiar with your clinic even before they come in.
We also add photographs of your rooms and storefront to add to your Google listing, which boosts its helpfulness and hence its ranking.
Stand Out from the Crowd
When consumers see genuine photographs, they get to know and trust you. They feel a connection with you and stay on your website to learn more about you. This is the most effective way of getting more enquiries, and book more consultations.
Is that something you would like for your dental practice?
Valent Lau Photography provides Professional Website Photography for your dental practice. Contact us now and let us help you discover how you can show off your brand.
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Let’s start with a complimentary phone or in person consultation to find out what is important to your business and goals.
