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You are here: Home / branding / Choosing Imagery For Your Dental Website: Tips From A Photographer

Choosing Imagery For Your Dental Website: Tips From A Photographer

Filed Under: branding, business

Dental chair in surgery room in clinic in Sydney

Choosing a dental surgeon in Sydney is a daunting experience for patients. After all, dentistry will have permanent effects on the patient’s face and smile. Not to mention the potential pain! How can you ease the worries patients have so that they take the first step to book a consultation?

As Sydney photographers specialised in professional dental photography, we have some tips about how you can stand out from the rest. We also got advice from an expert: Jeran Meah of Dental Metrics who has years experience creating high converting dental websites!

Capitalise on who you are

Professional You

In Australia websites are still the primary acquisition source of new patients for dentists. Many dental websites look alike, with stock photos of smiling actors. But eye-tracking studies have found that people who look like models are less likely to draw attention than ‘normal’ people. That is, while stock photographs may look nice, they will be glossed over and ignored by patients. What patients really want to see is if they can trust you to look after them.

Eye-tracking studies have found that people who look like models are less likely to draw attention than ‘normal’ people

Jeran Meah, Dental Metrics
Sydney dentist examines patient in chair and talks to patient

Photographs of you examining a patient is very important for dental professionals. It shows you as a capable professional, but it’s also a chance to show your friendly and approachable side.

Using a real patient shows you are genuine. It can also point to your attention to detail and care.

Show off your dental practice

A number of studies including Google research showed it took only 50 milliseconds for users to form an opinion about a website. This determined whether they liked the site or not, and whether they left or stayed. The quality of your imagery has a large influence on this first impression. Other factors include design, colors, spacing, amount of text, fonts, etc.

Google research shows it takes 50 milliseconds for users to form an opinion about a website, this determines whether they’ll stay or leave.

Jeran Meah, Dental Metrics

This is where professional photography can help. A variety of photographs can help illustrate different points on your site, in a natural, attractive way.

Patient at Sydney dental surgery talking to reception and dental surgeon

Studies also found that 79% of patients expect a have consistent experience across touchpoints. That means, if your website shows a great experience, they will also anticipate a great experience at your clinic, and vice versa.

Even if you rely on word of mouth, people receive recommendations for multiple dentists from friends. How you present yourself online is still important. A poor website may negate everything else good that was said about you.

So show off your practice, show that it’s clean and modern, bright and friendly. Let your patient imagine themselves sitting in that chair, talking to you, relaxed. Let them feel comfortable that it’s an environment where quality (and painless) dental work can occur.

Dental patient sitting in dental chair talking to dentist

We will help you prepare your clinic so that it looks welcoming and attractive. We capture a mix of photographs for you, of an empty clinic, and ones including the patient. Each are useful in different parts of your website and marketing in Sydney.

Show your competence and knowledge visually

Dental surgeon points at xray and shows prosthetics to patient

Research by MDG Advertising showed two-thirds of online shoppers rated high quality images as “very important” to their buying decision, rating higher than “product information”, “long product descriptions”, and “reviews & ratings”.

All of these other things are important, but your photography is the glue that will keep visitors on your page, and keep them interested in reading your other info.

Two-thirds of online shoppers rated quality images higher than “product information”, “long product descriptions”, and “reviews & ratings”.

Jeran Meah, Dental Metrics

Instead of writing a lot of text most people won’t read, show a photo of you explaining the implant to a patient. Show your expertise in action, rather than in self-made claims.

Dental surgeon shows prosthetics to patient

This has two effects. One, it infers you are knowledgeable in all of these areas without needing to say it out loud. Two, it shows a real patient who is looking to you as a leading professional in your field. It’s social proof they can trust you.

Show a great experience

Your people are your greatest asset. Photographs of patient interactions with your staff, or sitting in a clean open waiting area, all increase the audience’s trust of your Sydney practice. They show that the patient experience is enjoyable from the start to end. Your patients become familiar with your clinic even before they come in.

Patient at Sydney dental surgery talking to reception and in waiting room

We also add photographs of your rooms and storefront to add to your Google Business listing, which boosts its helpfulness and hence its ranking.

Stand Out from the Crowd

When consumers see genuine photographs, they get to know and trust you. They feel a connection with you and stay on your website to learn more about you. This is the most effective way of getting more enquiries, and book more consultations.

Is that something you would like for your dental practice?

Valent Lau Photography provides Professional Website Photography for your dental practice. Contact us now and let us help you discover how you can show off your brand.

Contact our expert advisor Jeran Meah of Dental Metrics for help with your dental website conversion.

Dental & Orthodontic Website Photography Info

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Testimonials

Negin Rezaei
Headshots, Centennial Park

I did a professional portrait at Valent’s studio. He was friendly and professional. The portrait was up natural and for purpose. I’ll be visiting his studio in the future. Thanks Valent

 
Jason Rebeiro
Headshots, Camden

I would definitely recommend Valent Lau. He is extremely talented and patient. His work is amazing and he is very meticulous and pays attention to the finer details.

 
Sara Lassemillante
Headshots, Edgecliff

I booked the Edge Dental Care team in for us to have group shots for our website. We were made to feel very relaxed and had a fun time – which shows through in our photographs. Very happy with our photgraphs – thank you Valent!

 
Julie Johannsen
Headshots, Mascot

I needed a headshot for corporate purposes but was reluctant as I generally don’t like photos of myself and feel awkward when they are taken. Valent took great care to understand what I wanted made me feel comfortable throughout the process. He was extremely patient with me and meticulous in getting the right angle and attitude. The final photos were fantastic and gave me a far better outcome than I had hoped for. I’m now keen to use them on everything. Now that I know I can get photos that show me at my best, I plan to go back to him and get some photos for personal use. I would recommen(…)

 
Yo-Han Kim
Branding, Rhodes

Valent did a photoshoot for our practice and i must say he was professional, funny and kept us all at ease through the whole process. The photos came out great and it was all good fun!

 

Valent Lau
Premier Corporate Headshots Sydney
Sydney, NSW
Tel: 0434 194 202
Int: +61 (4) 3419-4202

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