Dare the Boss is a fundraising campaign to raise money for The Children’s Cancer Institute. The Institute is a world leading medical research institute and foundation for children with cancer. Children’s cancer is very different from adult cancers, and the Institute has done a lot to reduce the mortality rate over the past decade.
On this day, Dare the Boss was being filmed for Channel Nine’s Today Show at Fox Studios. We had celebrity Ambassadors Tania Zaetta and Phil Kearns there, as well as Natalia Cooper reporting the weather live while CEOs of various organisations completed daring challenges. Challenges were varied on the campaign, but today we had fire walking, being dunked in a tub of ice water, eating red hot chillis, walking on glass, having your hair colored or shaved, eating a weetbix dry, and being wrapped with a huge python! Valent Lau Photography donated services to capture the behind the scenes and media and promotional photographs for this worthy cause.
Here is a list of the CEOs who made an appearance that day:
- Kathryn Sforcina, CEO, Atlantis confidential
- Lizzie Young, Director, Nine Entertainment
- Michael Wilkins, Managing Director, News Corp
- Nick Holden, CEO, Modular walls
- Phil Kearns, CEO, InterRisk
- Rob Thorne, Regional Vice president, Salesforce
- Robert Cutler, Chief Executive Partner, Clayton Utz
- Sophia Symeou, CEO, INS
- Yvette Mayer, Managing Director, OMD
The Dare the Boss campaign is still going, visit and make a donation!
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