Many larger businesses and most industry organisations run important workshops throughout the year in Sydney. These are often facilitated by leaders in the industry, and at times trainers are invited from interstate and overseas to talk at these functions.
While education is the primary purpose, running a great workshop will always generate positive publicity for the whole industry. Although guests pay a fee, much of this go towards the venue, speakers, and sometimes the organisers even struggle to break even.
Because of this, there is much value in capturing the event professionally. By using photographs provided by professional Sydney Event Photographers, you can more effectively advertise for future workshops to attract more participants and quality lecturers.
Most workshops are run in small rooms, with dim lighting to allow using a projector. Because the participants are members of the industry, some companies try to save money on a less experienced photographer or even staff member, because they believe people will sign up because of the informational nature of the workshop.
However that will cost you more in the end, with photographs that are either a dark blurry room, or a projector screen that’s too bright and can’t be read.
On the left is an industry workshop photographed with the company camera. On the right is also an industry workshop, professionally captured by us. Which could be used in a press release?
Which photograph do you think will help attract more paying guests? Which will bring you positive publicity?
Usually the speakers at these workshops are taking time out of their busy schedules to share their experiences. It is important to treat them well.
On the left is a professionally taken shot with a DSLR by someone having trouble coping with the dim lighting. On the right is an event captured by us.
Which do you think can be used on your website for promotional purposes? More importantly, which one do you think the speaker would ask to use on their website – and bring you free publicity?
Don’t skimp on the basics
Professionals are bombarded with educational events today. One of the key ways they decide whether to attend is seeing photographs from past events. Will your photographs show a blurry dark scene, therefore eliciting feelings of a messy, disorganised event? Or will they show an active, informative environment where guests are enthralled?
You wouldn’t run your workshop at a 3rd rate venue or serve stale soggy sandwiches. In the same way you wouldn’t risk your reputation by capturing low quality photographs that cannot be used for promotion next year.
Valent Lau Photography provides quality promotional Event Photography and Videography for workshops and conferences. Contact us to find out how you can showcase your event and engage with audiences years after it is over.