In business and corporate photography, everything is done digitally. Whether you are doing personal branding for your website, or photographing materials for your advertising campaign, the bulk of the work will be digital and online. So then, does it matter whether the photographer you choose knows how to produce printed products?
Printing is really tricky business. There are so many different materials and ways of printing, and you have to adjust your image appropriately to each technology if you want the best results. Dyes, pigments, UV, GSM, RGB, CMYK, matte, gloss, textures, so many choices. It’s no wonder that many photographers do not/cannot offer printing. It is much easier to simply refer you to a professional printer to deal with all of those choices.
So if your photographer is not going to print for you, does it matter at all whether they know how?
Actually, it matters more than you’d expect. Even if your photograph will live online and never be printed, there are various issues that affect how that photograph looks to your audience. One of the things is having the color knowledge necessary to produce an accurate print. If something is good enough to print, then it will also look good on most of your customers’ screens. Have a read of our article on color knowledge to find out more.
Valent Lau Photography provides Corporate and Commercial Photography in Sydney. Contact us now and let us help you show your best to your customers.
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