Selling a home in Sydney is one of life’s big decisions, and a real estate agent needs to be someone you trust. But real estate agents are ranked in the least ethical and trusted in Roy Morgan’s Image of Professions Australia surveys.
Media loves to run stories on real estate horror stories, and the profession is really taking a beating. Being a licensed realtor in a big Sydney real estate franchise won’t exempt you from suspicion. How can you show you’re different?
We know that great Sydney real estate agents genuinely want to help their clients. They understand client needs, offer professional advice, and bring many moving parts together to execute the sale. How can you show that on your website?
Well firstly, 80% of website visitors will NOT read your text during the first visit. They firstly look at the property listings. Then they will look at your staff profiles under your about page and decide whether to contact you.
What Does Your Headshot Say?
The Real Estate boom is probably the only constant in Sydney. Every year there are new agents on the market, looking to grab a share of the pie. It looks like easy money, doesn’t it? But not everyone succeeds. One thing that sets good agencies apart is the quality of their headshots. They know that BYO photos from your wedding or kitchen table don’t instill confidence in their customers. Every agent gets a professionally taken portrait, that shows consistency and trustworthiness.
Every agent has their own style, and we can help you put that personality forward in a way that says professionalism and competence.
Here are a range of agents we have photographed over the years. Many are done in a display home, a few of these were done in studio with a background swap. Can you guess which?
Common Mistakes by Sydney Real Estate Agents
Here are some common issues we’ve seen in Sydney real estate websites:
Things that say an agency may be struggling
- No profiles or some staff missing photos for months
- Selfies or photo taken by receptionist
- Mish mash of photos – BYO selfies?
Things that say an agency don’t notice details
- Distracting/messy backgrounds
- Shots with the background crudely cut out
- White backgrounds that are off-white
- Inconsistent bright and dark shots on team page
- Mix of angles, full body and close ups, even photo shape
Things that just put you off
- Nervous, angry, tired or blank expressions in headshots
- Shots that are blurry and low quality
- Shots obviously 5+ years old
- Photos not retouched – splotchy skin or blemishes that you wouldn’t notice on the real person
Do you have any of these issues? These are things preventing you from doing your best work – face to face with the client!
Don’t Stop At Headshots
Just having a headshot is no longer enough. Most service professionals invest in a full range of half and full body portraits, which can be used in different situations. Articles, speaker profiles, magazine advertising – each situation calls for a different nuance to your portrait.
With half a dozen real estate agencies in every suburb in Sydney, you only have a split second to make your first impression. If you look professional and human, you’ll get called first. From there you just do your usual great job and you have a new client! Is that worth investing a little in?
Raise Your Brand
Let us help you put your best up front. Our sessions are easy and relaxed, and it’s quick! We set up on location and each time you get new staff, call us back and we can create new business portraits that are consistent with your existing ones.
Give staff headshots they are proud to use, and see morale and results soar! It’s so easy and effortless, you’ll wonder why you didn’t do it earlier! See what Andrea had to say about her experience.
Valent Lau Photography provides Professional Headshot & Branding Photography in the studio in Coogee or at your business location. Contact us now and let us help you make your best first impression.
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