Selling a home in Sydney is one of life’s big decisions, and a real estate agent needs to be someone you trust. But real estate agents are ranked in the least ethical and trusted in Roy Morgan’s Image of Professions Australia surveys.
Media loves to run stories on real estate horror stories, and the profession is really taking a beating. Even being a licensed realtor under one of Sydney’s real estate franchises won’t exempt you from suspicion. How can you show you’re different?
We know that great Sydney real estate agents genuinely want to help their clients. They understand client needs, offer professional advice, and bring many moving parts together to execute the sale. How can you show that on your website?
Well firstly, 80% of website visitors will NOT read your text during the first visit. They firstly look at the properties you are listing in their area. Then they will look at your staff profiles under your about page and decide whether to contact you.
What do your headshots say?
Here are some realtors who have moved overseas so we can show you their profiles. Looking at these you can feel a trust in their professionalism and competence. They look honest, genuine, and approachable. You can feel a connection to them. This is everything you want from a Sydney real estate agent headshot, and you can be sure your client will stay on the page to read your profile, achievements, and testimonials. With a professional headshot like this you will get more enquiries, and more leads you can convert.
Common mistakes made by Sydney real estate agents
Many Sydney real estate agents rely on word of mouth. But chances are a prospect has recommendations for several realtors in Sydney. The first thing they will do is visit each of the websites to see whom to contact first. Do you want to be called first or second-maybe-never?
Here are some common issues we’ve seen in Sydney real estate websites:
Things that say an agency may be struggling
- No profiles or some staff missing photos for months
- Selfies or photo taken by receptionist
- Different photos for staff members – byo photo?
Things that say an agency don’t notice details
- Distracting/different backgrounds for each staff
- Shots with the background crudely cut out
- White backgrounds that are off-white
- Mix of bright and dark shots on team page
- Mix of angles, full body and close ups, even photo shape
Things that just put you off
- Angry, tired or blank expressions in headshots
- Uneasy/nervous/forced smiles
- Shots that are blurry and low quality
- Shots obviously 5+ years old
- Photos not retouched – splotchy skin or blemishes that you wouldn’t notice on the real person
Do you have any of these issues? These are things preventing you from doing your best work – face to face with the client!
Be the first a client calls
With half a dozen real estate agencies in every suburb in Sydney, you only have a split second to make your first impression. If you look professional and human, you’ll get called first. From there you just do your usual great job and you have a new client! Is that worth investing a little in?
Let us help you put your best up front. Our sessions are easy and relaxed, and it’s quick! We set up at your office and each time you get new staff, call us back and we can create new business portraits that are consistent with your existing ones.
Give staff headshots they are proud to use, and see morale and results soar! It’s so easy and effortless, you’ll wonder why you didn’t do it earlier! See what Andrea had to say about her experience.
Valent Lau Photography provides Professional Headshot & Branding Photography in the studio in Coogee or at your business location. Contact us now and let us help you make your best first impression.