For some service professionals in Sydney, showing off your location makes a lot of sense and can lift your brand when done well.
I think you will have already noticed this for the Real Estate industry in particular. Showing a recognisable location in your website and profile is an easy way to show you are a local and connect with your clients.
If you want to be known as the “go-to” person in the Eastern Suburbs for a service, what better way than to show local spots your customers know?
Eric asked us for some Branding Portraits in Double Bay to use for various online and print advertising. The goal was to capture several variations in look and feel, so that he could use different photographs at different times rather than only having one shot.
They show him as friendly but professional. Competent and someone you can trust in, and ask questions of.
Despite being a sunny day, we still used professional lighting to achieve the look we want. It’s carefully balanced, so that it looks clean and crisp, with a little pop so he stands out from the background. When you look at the photograph, you don’t think “oh, this has been lit by flash.” You just see a friendly professional in your neighbourhood.
If you had simply used a phone shot, like so many people do, the background would have been bright, his person would have been dim and unwelcoming. In the sunset shots, you would simply have a silhouette.
Or you may try to face towards the sun, and get an uncomfortable squint plus inconvenient background.
With professional lighting we have no problems selecting the location we want and looking awesome.
Conclusion
Having several photographs costs more than having one headshot. But the opportunity is now here to do many promotions without any feel of repetition. If you look carefully, you’ll also see the expressions are not the same. Some suit a more casual message, while others suit a sale or promotion. Best of all they are all consistent, and build familiarity with your brand.
Valent Lau Photography provides Executive Portrait Photography on location for Sydney Professionals. We help you with preparation, styling, and even have award winning hair and makeup artists we can rely on. Contact us now and let us help you make your best first impression.
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