For some service professionals in Sydney, showing off your location makes a lot of sense and can lift your brand when done well.
You will see this done most prominently in the Real Estate industry. A Bondi agent will have photographs in front of Bondi Beach. A Coogee agent will want to have Coogee Beach behind them. Showing a recognisable location in your business portrait builds a connection with locals.
Branding Portraits in the outdoors are also great for coaches and inspirational professionals. You can create a library of looks outside, from which you can pick different looks to suit the particular message you want to convey.
Even in a single location, you can get a wide variety of feels just by small changes in angle and direction.
Show yourself as a friendly local professional. Confident, competent, and someone you can trust in.
Sunrise & Sunset
We’ve all seen a beautiful sunrise or sunset, and wanted to get a good photo in front of it. If you use a phone, you probably would have ended up with a dark silhouette or the sky so bright you couldn’t see any details.
This is where professional lighting comes in to achieve the look we want. In this shot, the sun is behind him – he should be a shadow. His whole body is being lit by our lights.
It’s carefully balanced, so that it looks clean and crisp, with a little pop so he stands out from the background. When you look at the photograph, you don’t realise there should be no light from the front. You just see a friendly professional in your neighbourhood.
With professional lighting we have no problems selecting the location we want and looking awesome.
Conclusion
Outdoors Executive Portraits in Sydney serve a different purpose to studio or office portraits. The emphasize the relationship you have with a location.
They are uniquely suited to certain industries and audiences. We can help you build a library of consistent photographs, which are all nuanced and suitable for different types of marketing collateral.
Valent Lau Photography provides Executive Portrait Photography on location for Sydney Professionals. We help you with preparation, styling, and even have award winning hair and makeup artists we can rely on. Contact us now and let us help you make your best first impression.
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