Sydney businesses are upgrading their websites and internal systems with professionally taken headshots. Given the value of a professional brand, and increased staff morale, it’s a no brainer. Sydney headshot photographers work in many ways and sometimes it’s hard to know what you should get. A confusing option for clients is whether to have retouching.
While we generally quote inclusive of retouching, many Sydney corporate and commercial photographers will put retouching as an extra addon, in order to reduce the initial fee quoted to you.
In the face of seeing a photographer’s portfolio online (which will be retouched), you may think that an unedited professional photo is good enough. However we believe that light retouching reaps huge rewards for your headshot.
There are differences in the way people perceive a 3 dimensional person and a 2D photo on a screen. Because of this, a professional camera will capture details in a photo that you wouldn’t normally notice in real life. That is where fine retouching comes in. The aim is not to give you a plastic doll look, but to enhance your features in a natural way. What we do depends on your target market, and the perception we wish to convey.
Real Estate example
This is a real estate agent. The messages to convey were professionalism, friendliness and approachability, and competence. We also altered the background to fit their website. Use the slider to compare the before and after images.
Scientific Research example
This is a professional scientific research role. The messages to convey were confidence, technical competence, and attention to detail. Use the slider to compare the before and after images.
Conclusion
When your clients visit your website, they are probably also visiting your competitors’ websites. When they look at your staff profiles, that is when they are very close to a buying decision. At this time, a retouched vs non-retouched business headshot will subliminally affect the client’s perception of your brand. At this critical time having a quality headshot will greatly help your sales process.
Valent Lau Photography provides Corporate Headshot Photography at your business location or in our Coogee studio. Contact us now and let us help you make your best first impression.
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