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You are here: Home / commercial / Sleepmart | Mattress and Bedding Store Advertising

Sleepmart | Mattress and Bedding Store Advertising

Filed Under: commercial

Young woman in sleepwear in bed for Sleepmart Advertising shoot

An advertising shoot for a sleep and bedding store in Chatswood on the North Shore of Sydney. What made this different from other commercial shoots was that it was in a live store with customers!

Sleepmart is a local bedding company, specialising in mattresses and bedding. They also sell a range of health and ergonomics related products, such as cushions, neck rests, travel pillows, and so on. Having operated for over 10 years, they were launching a major marketing campaign and needed some professional photography for their materials.

What was different from usual was that as a small business they didn’t have the budget to hire out a studio and bring their products in for the shoot. Their warehouse was also not suitable to use. Instead we had to bring the model to the store and use the floor stock to achieve their goals. They couldn’t close up shop for a day. Since it was a live store with customers, we had to be very agile in our work and our setups.

From the client requirements, we started with some general shots that could be used to promote the store in a variety of ways. Then targeting each of the customer pain points, the model demonstrated common aches and pains, and then products which could alleviate those problems.

Young woman in sleepwear in bed for Sleepmart Advertising shoot

Then we made a series of photographs highlighting each product, such that they could be used in a variety of formats from catalogs and brochures to infomercials and editorials. Each of these would be used in a different area for the coming 6 months of this campaign!

Young woman demonstrating bedding products in sleepwear for Sleepmart Advertising shoot
Young woman demonstrating bedding products in sleepwear for Sleepmart Advertising shoot

Valent Lau Photography provides Professional Commercial Photography across Sydney. Contact us to find out how easy it is to get quality photographs to connect with your audience in a natural and genuine way that generates sales.

Testimonials

Inga Pflaumer
Headshots, The Rocks

Thank you for the experience. Good quality photos on a very short notice! I needed photos fast, and you came through. Thank you for your work!

 
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Nancy Malek
Profile, North Strathfield

Valent was initially recommended to me by another photographer for the techniques he uses. Even so, when I signed up for portrait photos, I was apprehensive. I really dislike having my photo taken. He made me feel very comfortable and the finished product exceeded my expectations.

It really helped that he showed me some of the shots along the way, and had lots of helpful creative ideas. I wouldn't hesitate to recommend him.

 
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James Adams
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The entire process was very simple and you felt like you had a voice in the process while also being guided through it. The results were phenomenal and exceeded expectations. Valent made you feel very comfortable throughout the session - perhaps that was why the photographs appeared so authentic. I especially liked how I was able to choose the photographs that I preferred.

 
Michelle Potter
Headshots, Mascot

I just wanted to express my thanks to Valent Lau who came to the Qantas Meeting Rooms, Sydney Airport yesterday to do a photo shoot for us.

He was certainly set a bit of a challenge with getting through security and taking the photos in a small area.

He was very professional and the photos he took were great!

It was an absolute pleasure to work with him.

 

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Valent Lau
Corporate Photographers Sydney Eastern Suburbs
Coogee, NSW
Tel: 0434 194 202
Int: +61 (4) 3419-4202





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