Marketing managers know it too well: the boss requests you put up a fabulous event and gives you a budget for an adequate event. Something has to give.
After the high class venue and catering, after the decorations, pull up banners, and high profile speakers, the thing that often gets left out is the Sydney Event photography. Someone volunteers to take photos at the event, and there you’ve saved a few hundred.
Does it matter?
Remember 2-3 years ago Apple proclaimed their phones are so good all their billboards were taken on them? We are 2 generations beyond that time. Surely a cat could take a photo good enough for business use, right?
Here is one event, taken with a 2017 model phone, and taken by a professional photographer. Make your own decision which you would prefer to represent your brand.
The Guests
A room of people sitting around, or guests involved in a thoughtful discussion?
The Media
A dim & tired room, or an audience entranced by a compelling multimedia presentation?
The Speakers
Some people on stage in a yellowy room, or a lively debate in progress?
In 9 months’ time when you’re planning the next event, what will your guests remember from the last one? Absolutely nothing but for what memories are triggered by photos they see.
What will your photos trigger? This is why even charities trying to raise funds will invest in quality professional photography for their events and galas.
Focus on what’s important
Event photography is key to attracting guests and speakers for your next event. Would you rather save a little now, or attract so many more guests that you need a bigger venue? The positive publicity you can create from a set of photographs will generate buzz for your company for years to come.
Valent Lau Photography provides worry free Event Photography for public events in Eastern Suburbs and across Sydney. Contact us to find out how you can showcase your event and engage with audiences years after it is over.
