Hi, I’m Valent! I am an AIPP Accredited Professional Photographer and Associate of the Australian Photographic Society.
I love photography, but I feel its purpose is being lost in this online world. Have you seen those small businesses that are filled with fake stock photos so you don’t know if they actually exist? Have you seen headshots that are so generic and have a blank expression that says nothing?
Photography is there to win you business. Great photography authentically communicates your character in a way that others can relate to. We help you create an emotional energy that’s communicated through the image. I’d rather your profile resonates strongly with 20% of the market, than be ignored as “more of the same” by 100%.
To do so, we work to understand you, your career and business passions. We also work to understand what matters to your clients, customers or future boss. It’s our ability to bring you and your audience together that makes our business portraits so valuable.
Our business portrait sessions are a relaxing experience that help you to feel comfortable, confident and be at your very best. It’s an experience that suits even the most camera shy. The result is photographs with impact. Natural photographs that make your business profile connect. If you want to stand out from the crowd, I’d love to have a chat.
I hated photos when I was young. Dad was the opposite of artist. Him bringing out the camera at special family events and getting me and my cousins to pose for a cheesy photo. Having to hold a smile for like 10 seconds and he still hadn’t taken the photo. It was painful. So painful.
Then I spent high school in boarding school. It was there spending time in the library that I became infatuated with starscapes and landscapes, and wonderful photographs from all over the world in magazines such as National Geographic.
Still, it wasn’t until uni that i I got my first camera. I was going on a trip to Japan, my first ever trip alone! I learned all I could about photography. I loved theory and the technical aspects. Then I visited Japan for 3 weeks and came back with 46 rolls of film. The photo lab in Japan knew me by name.
I loved holding the prints and putting them into albums. My family would say how my shots looked like a postcard. They meant it as a compliment, but it left me feeling something was missing. It was picture perfect, but there was no soul in the shots, nothing that connected. In today’s world it would be a photo you looked at for a few seconds then scrolled past. What was missing was the human element, though I wouldn’t understand that for a while to come.
Later the woman who would later become my wife introduced me to the DSLR. I fell in love with photography all over again, and finally I stepped into portrait photography.
As I captured the connections between people and saw how they reacted, it dawned on me. There was something more to a photograph than its elements. It was the emotions and connection that pulled the viewer in and gave the photograph value. It had the impact to make your potential client pause and take note.
Business owners intertwine their identity with that of their businesses. By capturing that part of their person that made their business unique, we could connect with viewers in a way that all the bragging in the world would not.
I found that the more I learned about a business person’s industry and market, the more I could create photographs that connected with viewers in a meaningful way. We could create a photograph that conveyed the right levels of trust and confidence. It made clients feel more comfortable with you, and this meant they called you first rather than a competitor. And wasn’t this exactly what you want?
Now Valent Lau Photography exists to help small businesses convey their message authentically and effectively to their market.
We use state of the art professional equipment, from capture to print. We have a fully equipped studio and the ability to shoot at your preferred location.
Camera gear plays only a small part in professional photography. Of course you already know that, otherwise you’d be browsing camera stores right now! But there is a lot of interest so here it is. I use a range of Nikon full frame cameras and a range of Nikon professional lenses from 16-200mm, including fast primes, macros, and exotics. I have a range of lighting and equipment that can be used in studio or on location. What does this mean? It means you don’t have to worry about anything on the photography side. Just be your fabulous self and we’ll show the world who you are!